The U.S. National Park Service needed an eye-catching informational brochure for the visitors of Zion National Park. The brochure needed to highlight the key points of Zion National Park, and inform visitors of park hours, addresses, and contact information.
To approach this design, the brand guidelines of the Utah Office of Tourism were used. The specified orange and blue colors were used prominently in the brochure. The resulting design utilized existing assets and custom icons. The colors, fonts, and illustrations used echoed the wilderness theme of the park with a sense of adventure.
